I decided to analyse an acoustic music video, because the song “XO” fits into the genre of acoustic music. Analysing such music video I believe will present me with initial ideas for my music video, for example the types of props used and also the costumes worn by the existing guitar artists.
Hold back the River – James Bay
To start off with, the song may be a metaphor for holding back your tears during an emotional time like a breakup. The lyrics in the song do confirm that this indeed is the case, for example the first two lines of the song “tried to keep you close to me, but life got torn between”. The fact that the song title has the word “river” may symbolise that the river doesn’t stop flowing; the tears keep coming out, and the tears stop him from seeing his lover clearly.
The introduction of the video starts off with James walking into an empty dark area with a spotlight emphasising on him. He’s dressed in casual wear; jeans and a shirt, with a hat. For props he has a guitar which he plays for the whole song and his guitar strap which holds the guitar for him. The fact that the song is a breakup goes with the darkness; it isn’t a happy time for him and the lighting signifies that. As the drums kick in, the camera starts panning in the form of 360 degrees, all around him, and we see the yellow panels opening in the background. This could mean that he’s starting to feel more upbeat about himself, and he’s becoming a happier person. The fact that the camera is rotating all around him shows us that now his life is all around him, and he’s the centre of attention; not the person whom he used to love. Then after a while we see his band come into the video, signifying that he’s not as alone as he thought; he has these people to help him move on.
There are many close ups of James playing his guitar; not all were focussing on his face, some were focussed on his hands when he was playing his guitar. This could add to the emphasis that even though there is a band in the background, the main focus is meant to be on James.
After the chorus the lighting goes back to low key, and the band members disappear. James is left alone singing which could mean that he’s alone whether or not the band members are around him. The video ends with him playing his guitar all on his own as the lighting keeps getting darker. This means that no matter how many people are around him, he’s always going to feel alone because of the loss of this person, and the tears will keep flowing like a river.
Staying Alive – The Bee Gees
In some aspects of this music video, it involves the men walking down the street with what looks like natural lighting. We intend on mimicking this aspect; having our performer doing something similar in the sense that we’ll film a MCU of the artist walking whilst lip syncing and looking in the distance, much like some parts of the video in this song.
Move Together – James Bay
The beginning of this music video starts with James walking on the road whilst carrying his guitar on his back. We intend to use this feature in our music video; we will film our performer walking on the road. Also at the end of this music video, James walks off into the distance with his guitar case on his back. This is a feature which I may consider using in my music video.
Here is my slideshare presentation on this answer.